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Newsflash

Website Writing - Audience is Key

Most companies putting together a new website first think about what they want to tell their customers about their product or service – and then start writing the copy.  Sensible, right?  No!
The very FIRST thing you should be doing is putting yourself in your customer’s shoes.  Have you thought about what your potential customer wants to know about?
Here’s a great example of tailoring your message to a specific audience.  Say you went on holiday and you wanted to tell your friends all about it when you got back.  You might say to your friend: the nightlife was amazing, the weather was so hot I suffered terrible sunburn one day and the amount of champagne I drank was obscene!  Then you call your boss – and tell him that the scenery was fantastic, not a cloud in the sky and you’ve returned feeling refreshed.  It was exactly the same holiday!  But clearly the same message is not appropriate for each audience.
First think: what is important to your customer?  What are the features and details that are most significant to them – and have you communicated that on your home page, or is the information at least easy to find?  Do you have more than one audience – and have you tailored key messages for each one?  Structure your site for your customer - and reap the rewards of getting the right message across.

 

 
Helen Wilks - The Copycat

profile pic 2I have been helping businesses get their message right for 15 years.  

Whether you need a website, brochure, press release, newsletter or promotional material, I can quickly and cost-effectively turn your project around.

Contact me at +1 905-582-8959.

 
Get Your Message Across with Copycat

If you want to stand out from the crowd, using Copycat Marketing will speak volumes. 

Creative and succinct copy - underpinned by proven marketing techniques - makes reaching your customers so much easier.

Consider the wide range of services Copycat Marketing offers – from helping with a simple brochure or press release to marketing planning, corporate copywriting, professional editing, web content writing and program management.  Take a look at the Copycat Marketing Portfolio to see example brochures, marketing plans, newsletters, press releases, flyers, proposals, web content, case studies, presentations and annual reports.

Helen Wilks, a freelance writer and marketing specialist based in Toronto, Ontario, is behind Copycat Marketing.  Join the long list of clients who have all benefitted from Copycat's expertise:

“Helen contributed considerably to the success of a new business by interpreting and delivering the marketing vrief in a creative and professional manner.  Her experience assisted with brand development and she took over the planning and management of the web site design, taking it through to a successful launch.” Martin Prendergast, MD Concorde Solutions

“The quality and constructiveness of Helen’s input, especially at the outset, proved to be a great asset….she has certainly contributed to Lundy Healthcare’s immense growth during the past eighteen months.” Paul Hunter, MD Lundy Healthcare

“Helen’s consultancy has enabled us to get a head start with our start-up business, put us on the right track and we can’t wait to implement some of her suggestions” Huw Jones, CEO Aim Logistics

“Working with Helen, things get done, fast” Robert Harner, Independent Designer

“I knew what I wanted, and Helen understood my business straight away.  The simple marketing techniques have really worked” Jen Schlumberger, Founder Hollywood Birthdays

 
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