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Five Reasons To Use A Freelance Copywriter To Create Your Web Content
1. A freelance content writer can see things differently.
Any accomplished copywriter should be able to listen to your product or service offerings, pick out the important messages and create copy that is appealing to your customers.  It's this ability to reach your target audience with effective messaging, conveying the benefits whilst promoting your company's particular selling points in a clear and easy-to-read style, that will make using a copywriter worthwhile.
2: A freelance copywriter delivers website content fast.
Freelance copywriters write all day, every day.  You may well be a good writer (or not!), but a professional will be better. A freelance copywriter will not only be able to ask the right questions to understand your business quickly, often negating the need for you to put anything at all in writing, but will be able to deliver your content quickly too.  In fact, a good freelance copywriter will be able to drastically reduce the time it takes to produce succinct and polished website copy, from weeks - or even months - to a matter of days.
3. A freelance writer can help the project run smoothly.
For you - no more stressing about meeting the deadlines: you've passed that buck to someone else.  For the website developer - no more waiting endlessly and forever chasing their client (you) to produce the content.  Overall - no more half-finished sites 'coming soon'.  Instead, a polished, complete, professional site in no time at all!
4. A freelance copywriter creates search engine optimized (SEO) copy.
A good freelance copywriter will get your site noticed.  Strategically using key words and phrases throughout your website content is one of many important ways to make sure your site is picked up by the search engine spiders, as well as working with the website designer to create page titles, image tags and meta tag descriptions.  If you want people to find YOUR website, simply putting it out there and hoping for the best is no longer an option, when millions of competitors are already one step ahead.  A freelance copywriter will know how to include important keywords and phrases without the copy sounding stilted - ensuring it still flows like well written text should.
5. A freelance copywriter will engage the reader.
Once you've managed to get a visitor to your site, it's crucial to hook the reader in very quickly and deliver the correct message before their attention is lost.  The nature of the internet is to browse - and if you don't provide something interesting right away there are potentially hundreds of your competitors waiting for your visitor to surf right onto their site.  A freelance copywriter is skilled in ensuring copy is not only well-written, but persuasive.  Getting a response - making a call, sending an e-mail, signing up for a newsletter, or even making a purchase - is key and it takes a skilled writer to lead the reader to action.

Helen Wilks is a freelance copywriter based in Oakville, Ontario, who is experienced in writing for the web, print and e-mail marketing.  She's written for Oracle, UNICEF, Toshiba and B&Q among other recognizable names and SMBs.

 
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Helen Wilks...from Corporate Marketing to Freelance Copywriting, Marketing and Business Writing

Based in Oakville, Ontario, in Canada, I have fifteen years experience as a marketing and writing professional.  First working in the corporate marketing world, then as a contract marketing consultant, and finally as a freelance marketing and writing specialist, I have written many pieces of marketing material across various different industries – DIY, e-commerce, publishing, software and IT, consulting services, recruitment, real estate, and special needs - to name but a few.  My secret for success lies in an innate ability to very quickly understand your business - and see through the eyes of your customers.  Through this carefully honed skill, I am able to come up with compelling messages that really mean something to your customers and prospects.

SMB and Corporate writing and editing

Throughout my career, I have written and edited countless web sites, promotional articles, press releases, newsletters, marketing brochures, flyers, presentations, marketing plans and proposals. Previously, I worked as a Marketing Programs Manager for Oracle Corporation; as an Editor for UK Directory; and as a Web Content Manager for B&Q. Now, I freelance for companies both large and small, creating communication tools that not only give my customers effective communications about their products and services, but help them stand out from the crowd.

How Can You Use Me?

You can employ me simply to write a specific piece of marketing for you, such as a website or a press release, or you can employ on a consultative basis, or to take a more involved role in a particular project.  I can provide program management - just as an internal marketing manager would - overseeing and managing a project, through resourcing and managing appropriate contractors in the design and development phases; gaining buy-in and approval from internal stakeholders; and seeing the project through to successful completion.

Call or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it me now and I’ll be happy to answer any of your questions about working with me, discussing your requirements and any experience I might have that could be relevant to your project. 
+1 905 582 8959

 

 
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