Five Reasons To Use A Freelance Copywriter To Create Your Web Content
1. A freelance content writer can see things differently.
Any accomplished copywriter should be able to listen to your product or service offerings, pick out the important messages and create copy that is appealing to your customers.  It's this ability to reach your target audience with effective messaging, conveying the benefits whilst promoting your company's particular selling points in a clear and easy-to-read style, that will make using a copywriter worthwhile.
2: A freelance copywriter delivers website content fast.
Freelance copywriters write all day, every day.  You may well be a good writer (or not!), but a professional will be better. A freelance copywriter will not only be able to ask the right questions to understand your business quickly, often negating the need for you to put anything at all in writing, but will be able to deliver your content quickly too.  In fact, a good freelance copywriter will be able to drastically reduce the time it takes to produce succinct and polished website copy, from weeks - or even months - to a matter of days.
3. A freelance writer can help the project run smoothly.
For you - no more stressing about meeting the deadlines: you've passed that buck to someone else.  For the website developer - no more waiting endlessly and forever chasing their client (you) to produce the content.  Overall - no more half-finished sites 'coming soon'.  Instead, a polished, complete, professional site in no time at all!
4. A freelance copywriter creates search engine optimized (SEO) copy.
A good freelance copywriter will get your site noticed.  Strategically using key words and phrases throughout your website content is one of many important ways to make sure your site is picked up by the search engine spiders, as well as working with the website designer to create page titles, image tags and meta tag descriptions.  If you want people to find YOUR website, simply putting it out there and hoping for the best is no longer an option, when millions of competitors are already one step ahead.  A freelance copywriter will know how to include important keywords and phrases without the copy sounding stilted - ensuring it still flows like well written text should.
5. A freelance copywriter will engage the reader.
Once you've managed to get a visitor to your site, it's crucial to hook the reader in very quickly and deliver the correct message before their attention is lost.  The nature of the internet is to browse - and if you don't provide something interesting right away there are potentially hundreds of your competitors waiting for your visitor to surf right onto their site.  A freelance copywriter is skilled in ensuring copy is not only well-written, but persuasive.  Getting a response - making a call, sending an e-mail, signing up for a newsletter, or even making a purchase - is key and it takes a skilled writer to lead the reader to action.

Helen Wilks is a freelance copywriter based in Oakville, Ontario, who is experienced in writing for the web, print and e-mail marketing.  She's written for Oracle, UNICEF, Toshiba and B&Q among other recognizable names and SMBs.